Rip Curl Executive Wet Behind The Ears

Making waves before sitting down to a strategy meeting.

Every year at this time in Australia there is a well known international surfing competition held at Bells Beach in Torquay, Victoria. This year, to coincide with the Bells Beach competition, Rip Curl has gathering all their international licence holders and franchisees from around the world at their headquarters in Tourquay to attend a board meeting, conferences and special seminars. Not many executives wander into director meetings clad in T-shirts, thongs and board shorts, where the group CEO will deliver the three-year vision and plan for the company, its brand and principles, however this is not the case at Rip Curl in Torquay.

Read the article from The Age, Business Day on 24 March, 2008 for more about this unique meeting.

After reading the article, consider the following:

  1. How would you describe the corporate culture at Rip Curl, Torquay?
  2. What does the chairman Neil Ridgeway mean by his statement ‘We make products for surfers, but really sell dreams.”?
  3. Describe Rip Curls growth and financial position.